World Cup Final Smashes Social Media Records


If it felt like more people were talking about the World Cup than ever before, it’s because that was wildly true!

Germany vs. Argentina was Facebook’s largest single event to date with a 88 million people interacting more than 280 million times via posts, likes and comments. The match also set a new Twitter record for a sporting event, with an average of 618,725 tweets per minute during the match.

Implications for advertisers is pretty simple - real time marketing is becoming increasingly important and brands need to plan to benefit from these eyeballs with clever, somewhat spontaneous tactics. 

Click here for more.

The Internet Makes a $40,000 Potato Salad


Potato Salad

This this this!

This is what viral is.

We all talk about it. We all strive for it. Yet here it is. True viral. In all it’s viraly viral glory.

A simple, fun Kickstarter project for –get this– a $10 potato salad has raised almost 40k, and still has 25 days left!

“Basically I’m just making potato salad. I haven’t decided what kind yet.”


So wait, wha?

Why is a silly $10 potato salad going to net this guy over 40k? Simple. Because it’s fun. It’s stupid. It’s crazy. And we like that kind of stuff. Everybody likes that kind of stuff.

How did he do it?

Well, he didn’t over-think it, for starters. He came up with a simple idea, and just let it flow. Warts and all. He followed all the Kickstarter rules, too (nothing like a tight brief).

See? He has all the requisite “pledge levels”:

Pledge $1 or more
With your help, we'll be on our way to a successful potato salad. You will get a 'thank you' posted to our website and I will say your name out loud while making the potato salad.

That’s just awesome. And check out what you can get if you pledge just a bit more…

Pledge $2 or more
Receive a photo of me making the potato salad, a 'thank you' posted to our website and I will say your name out loud while making the potato salad (Estimated delivery: Dec 2014)

But wait, that’s not all…

Pledge $20 or more
POTATO MADNESS: Receive a potato-salad themed haiku written by me, your name carved into a potato that will be used in the potato salad, a signed jar of mayonnaise, the potato salad recipe, hang out in the kitchen with me while I make the potato salad, choose a potato-salad-appropriate ingredient to add to the potato salad, receive a bite of the potato salad, a photo of me making the potato salad, a 'thank you' posted to our website and I will say your name out loud while making the potato salad (Estimated delivery: Dec 2014).

* NOTE the $20 level is all sold out (I’m not kidding).

Take a moment to check it out. It’s just one of those things. Probably took this guy an hour or two to do this. And lo and behold, we are all better off for it.

Nom nom nom!


They Have Seen the Future of the Internet… and It Is Dark

Internet Cow

“Soon enough, almost all human activity and the Internet will be inextricable. My heartbeat, connected to a cloud-based health monitor, is content that welds the person and the machine. The video I watch is content, but so is where and how long I watched it, and what I did next.”

NY Times Internet Bits

So, is this a good thing? Or a bad thing? Hmmmm…


I run #LikeAGirl

And I’m damn proud of it. Always wants you to be proud too. Watch the inspiring (but not treacly!) video launching Always’ #LikeAGirl campaign, which seeks to transition the phrase from insult to rallying cry.

Why is this great? Look, we all loved the award winning Dove Beauty Sketches. But there is something a bit problematic in the focus of Dove’s campaigns as a whole – they tend to focus too much on the idea of all women being beautiful, when what is often most daunting to women is the systemic attitude that we all MUST be beautiful or we’re worth nothing. That’s why #LikeAGirl feels more empowering to me – it focuses on strength and effectiveness, not on what we look like in the mirror (or a sketch book).

Considering feminine hygiene products allow for ease of movement and activity in otherwise restrictive times AND that Always has been supporting global puberty education for over 30 years, this also feels pretty ownable. Go Always.

5 Lessons In Advertising Courtesy Of The World Cup

5 Lessons In Advertising Courtesy Of The World Cup

Click through to read but here’s the gist:

1. Embrace Social Media (duh)
2. Clear Through Legal (ug)
3. Prepare (double duh)
4. Actively Engage Your Audience (probably one of the most important)
5. Be A Team (get it?)
6. Don’t Bite Anyone (whoops that was a lesson on another list…)

Kind of obvious but worth reminding. And with that, we’ll say USA GO TEAM WIN THE POINTS YEAH!!!!