That’s the insight and tagline behind social media management tool HootSuite’s Halloween/horror film themed social media campaign. Very spooky. Very meta. Check out the rest here.
Check out the full article via @Adweek and check out videos from some of the first advertisers here.
Awareness of Bitcoin is on the rise, but usage remains low. Read full article here.
Yup, you read that right. In the land of 6 second Vine videos, Virgin American debuted their nearly SIX HOUR YouTube pre-roll video titled “Have you been flying BLAH Airlines?” to demonstrate how boring and, well, blah, it is to fly with anyone else. In the form of a real-time 5 hour and 45 minute flight. With creepy dolls. And other oddities.
“The passengers have no choice but to be on ‘autopilot’ to get through the tedious journey,” says Virgin. “Just trying to watch the video is downright painful—and that’s the point. If you wouldn’t sit through the entire film, why would you pay money to experience it in real life?”
Cool stunt but with cool strategy behind it. You don’t have to watch the whole thing but I highly recommend clicking through to see some of the weirdness – with bits contributed by 5 different creative teams. The whole thing can be described as boring, odd, blah, creepy, and brilliant.
Everyone’s favorite customizable social channel is re-upping it’s push @ advertisers.
A new study support’s Tumblr’s claim that they’re “the premier social platform when it comes to media consumption,” and Tumblr thinks that’s pretty cool.
Read all about it here