Today Instagram announced it’s new Instagram Direct feature, which enables users to send photos and videos directly to people who follow them (think Twitter’s DM feature). As the company even admits, this is not an earth-shattering feature but it got us thinking…
It used to be, back in the good old days, that each social platforms served a different purpose. New platforms were developed to meet specific needs. Now it feels like, with every new development and announcement, our favorite social platforms are starting to converge.
Facebook changed its NewsFeed to feel more real time, to feel more like Twitter. Twitter added the video-sharing Vine feature (though, to their credit, it’s got a great twist). And this latest announcement adding photo-messaging to Instagram feels like it’s going after SnapChat.
Begs the question – in the near future, will every social app be all things? And if so, how how does one even begin to stand out from the crowd?
We don’t think B2B content marketing gets enough love – check out this infographic on some of the recent trends in this area.
Photo submission contests on Twitter and Instagram are nothing new. And Sponsored Buzzfeed listacles are practically ancient, as far as the internet goes. But the two of these together – this is something we hadn’t seen until Jack Daniel’s entered the picture.
Jack Daniel’s recently used a sponsored holiday-focused Buzzfeed Listacle to promote their new holiday contest #ItsTheThoughtThatCounts, where users showcase some not-so-hot gifts they’ve received. Clicking through drives to the Jack Daniel’s site, where users have the opportunity to upload a photo directly or hashtag a photo on Instagram or Twitter. All submissions are aggregating on the Buzzfeed listacle.
What we appreciate is how the brand uses all of these platforms – Buzzfeed, Twitter, Instagram, their website – to create a seamless brand experience. Click the photo above to check it out yourself.
One of the brands tweeting during last night’s “The Sound of Music Live!” was @DiGiornoPizza. And they killed it with punny and hilariously pizza-related tweets.
Our favorite part about the whole thing was when the person behind @DiGiornoPizza said, “I will say this was an unplanned event. That the brand trusts me and my agency with the account. And that trust is what makes moments like this possible.”
Click the image above for a complete list of the best tweets from the evening.
It should come as no shock – yet not be any less impressive – that the sharing of video ads has increased almost 50 times over the last eight years. And to celebrate that statistic, Unruly Media created a very cool interative infographic showing the cream of the viral crop.
Click through to check it out – you’ll laugh, you’ll cry, you’ll buy some stuff.
This Thanksgiving/Hanukkah/Black Friday/Cyber Monday saw a lot of interesting digital news and behavioral shifts, so let’s dig in (pun very much intended).
Thanksgiving was a record photo-sharing day for Instagram, which many are attributing to the holiday coinciding with the first night of Hanukkah.
Tablets were the big winner on Black Friday – specifically Apple’s new iPad Air.
But Cyber Monday blew Black Friday out of the water with record sales. And mobile ruled, with smartphones and tablets driving nearly a third of traffic (and then some, for many retailers).
Obviously none of this comes as much of a shock, but how do we translate it into learnings for retailers? Our initial thoughts:
1. Use hashtags where possible for special offers and deals
2. Make sure to tailor said offers to Black Friday and Cyber Monday so both days feel uniquely exciting for shoppers
3. Your website’s GOTTA be mobile optimized
P.S. Click the image for a bonus preview of Christmas advertising. ‘Tis the season!