And The Emmy Goes To…

Apple’s “Misunderstood” – their holiday-themed iPhone 5S spot that tugged at heart strings and trolls alike – just won the Creative Arts Emmy for best commercial over the weekend, beating out Busweiser’s “Hero’s Welcome” and “Puppy Love“, as well as”GE’s “Childlike Imagination” and Nike’s “Possibilities.”

It’s interesting (though maybe obvious) to note that Creative Arts often nominates and honors spots that are overlooked by ad industry events like One Show (though several of the above were honored this year), focusing specifically on quality start-to-finish story telling versus breakthrough innovation. What do you think of the decision? Click here to read an analysis on the spot’s strong emotional pull and timely, resonant message. 

Branded Content Is No “Trick”

buzzfeed-native-advertisingThis recent article about Buzzfeed’s revenue model and seamless branded content integration openly wonders if those sponsored listicles are nothing more than a “trick”. A commercial wolf in editorial clothing. But if a piece of branded content is transparently branded while also offering true entertainment value to the reader/consumer…where’s the trick in that? Let us know what you think in the comments.