Though Buzzfeed is usually the place where you discover which Disney sidekick you are or what your childhood looks like in gif form, sometimes they link to and even produce some decent articles and interviews. I found this interview with Macy’s CEO Terry Lundgren to be pretty candid, sometimes frustrating but interesting throughout.
Click through to read his thoughts on marketing/advertising to Millennials, how the rise of online shopping is changing the retail business, arguments for and against raising the minimum wage, and many more topics.
Usually the parties in liquor ads are full of impossibly attractive people having too much fun skinny dipping at impulsive bonfires – these ads are so perfectly curated and forced, you can almost SEE the painfully unhip stiffs coming up with it and awkwardly high-fiving at how much they *get* youths.
But at the risk of sounding like Stefan, this Smirnoff party has everything – comedians from some of your favorite TV shows, awkward yet realistic party dialogue, hipster-bashing, 80s stars who will do anything for a buck, good music, you name it!
And as a side note, kind of digging the strategy behind the video and the tag – Exclusively For Everyone. Make sense that it’d take them to the humor route versus the faux-too-cool-for-school style of their competitors.
Goes down smooth. Unlike that pun I just made.
Jezebel, popular blog and sister site to Gawker, currently has this article on their website and the comments section is really worth a peek. Usually testing and consumer reaction let us know what advertising people *like* but looking into the allusive consumer mind to see what actually *worked* is a fun spin and may have you drooling (or maybe we just need a vacation).
Amazon announces Dash, a home barcode scanner and microphone.
Dash is a newfangled WiFi shopping accessory that it’s offering for free to a limited number of AmazonFresh users (currently beta-ing in southern California, San Francisco, and Seattle) . Dash, a roughly 6-inch-long plastic wand, includes a laser scanner and a microphone for voice search, either of which will let you add items to your AmazonFresh shopping list. It connects via Wi-Fi to computers or mobile phones, from which you can actually view the list and order the items.
Simply scan the barcode of the item you need to replace/reorder, or speak into the microphone, and viola! It’s in your cart.
IOE is almost almost here folks. Get ready. It’s gonna be fun.
Read full article here
Who says advertising can’t mean something?