7 Surprising Facts About Mobile Shoppers
22 Apr
As we all know, the spike in smartphone adoption is changing the way users interact with their mobile devices. For instance, phone calls are no longer the point of phones for many of us.
Instead, we expect our phones to perform more complicated tasks in shorter amounts of time, and we take them with us wherever we go. People also treat the smartphone as a first screen, rather than a second screen, because it’s the go-to device to instantly source real-time information like directions, prices, and reviews.Read more at http://on.mash.to/HWTpAJ
Facebook Ad Engagement Down 8% in U.S.
16 AprEngagement with Facebook ads in the U.S. dropped eight percent between the final quarter of 2011 and the first quarter of 2012.
Meanwhile, the average cost-per-thousand impressions for Facebook ads has increased by 41% worldwide over the past year. Cost-per-click rates have risen as well, and Facebook has become increasingly competitive with Twitter in directing readers to news sites. Read more at http://on.mash.to/HWm8Dg
WOM Beats Out Traditional Media
13 AprAccording to the report, which surveyed more than 28,000 Internet respondents in 56 countries, 92 percent of consumers around the world say they trust earned media, such as recommendations from friends and family, above all other forms of advertising—an increase of 18 percent since 2007. Online consumer reviews are the second most trusted source of brand information and messaging, with 70 percent of global consumers surveyed online indicating they trust messages on this platform, an increase of 15 percent in four years.
Read more at http://linkd.in/IfRHn4
