Facebook Ad Engagement Down 8% in U.S.

Engagement with Facebook ads in the U.S. dropped eight percent between the final quarter of 2011 and the first quarter of 2012.

Meanwhile, the average cost-per-thousand impressions for Facebook ads has increased by 41% worldwide over the past year. Cost-per-click rates have risen as well, and Facebook has become increasingly competitive with Twitter in directing readers to news sites. Read more at http://on.mash.to/HWm8Dg

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