This year’s study found that an even 25% of fans use social media to follow leagues, teams and players online. In the same survey last year, 26% of fans said they did so, while just 15% of said they did so in 2011. Among fans who do follow online, Facebook ranks as the most popular social platform.
That stagnant growth pattern seems curious, given the rising number of followers of players, teams and leagues across a range of networks. Other factors that should point to positive growth include social media being increasingly incorporated into broadcasting and marketing, and athletes continuing to make news online. Read full article here