Nielsen: Display Advertising Grew 26.3% in the First Quarter

Banner-AdsThe much-reviled banner ad appears to have some life left.

Display advertising — a category that includes banners — grew 26.3% globally in the first quarter, according to Nielsen. The increase was led by Asia-Pacific and Latin America, where display advertising grew 33.2% and 48.2%, respectively. Even in Europe, a comparatively mature market, display grew 10.4%. Read full article here

Leave a comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: