Video ads are coming to Facebook, in case you hadn’t heard. The social network plans to ask up to $2.5 million a spot for a daylong run of TV-style ads that play automatically in users’ news feeds, per a Bloomberg report.
That followed an Ad Age report last month that Facebook had pushed back plans to launch video advertising until early fall at the soonest. During the company’s earnings call last week, the company only said it was exploring building on its existing offering that allows marketers to add video to page post ads.
Read full article here