Twitter’s ad story is starting to shape up. Native? Check. Mobile? Check. Programmatic? Check.
With its acquisition of MoPub, a mobile exchange platform, Twitter is positioning itself to go toe-to-toe with Google and Facebook in mobile ads. MoPub brings Twitter both a mobile exchange infrastructure for its own promoted tweets and trends. Critically, it would also bring inroads with hundreds of mobile publishers. That could mean spreading Twitter ads outside of just Twitter. Read full article here