On the heels of Dunkin’ Donuts’ clever (and timely) foray into the Vine platform, comes another social-savvy campaign from the donut purveyor. But this time, the brand is combining social and traditional media.
Using the hashtag #MyDunkin, the brand is leveraging real social media comments and recreating them for a series of fan-driven spots. But while other brands have used fan tweets in the past to inspire online videos, Dunkin’ is going the next level by featuring the authors themselves in the spots. Click the above ode-to-Dunkin’ to read more about their latest campaign.