Oh Dunkin, #MyDunkin

Oh Dunkin, #MyDunkin

On the heels of Dunkin’ Donuts’ clever (and timely) foray into the Vine platform, comes another social-savvy campaign from the donut purveyor. But this time, the brand is combining social and traditional media.

Using the hashtag #MyDunkin, the brand is leveraging real social media comments and recreating them for a series of fan-driven spots. But while other brands have used fan tweets in the past to inspire online videos, Dunkin’ is going the next level by featuring the authors themselves in the spots. Click the above ode-to-Dunkin’ to read more about their latest campaign.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s