The Rise of the Listicle

The Rise of the Listicle

For those who have been living under a rock.gif, a listicle is a short-form piece of writing that uses a list as its thematic structure, but is fleshed out with sufficient copy/images to be published as an article. Popularized by Buzzfeed, the listicle can also be a great way for brands to enter the world of native advertising – sponsoring a fun or even informative listicle in a way that makes sense for the brand. The listicle is a great way to reach Millennials notorious for their short attention spans.

How do you make a branded listicle without seeming tacked on or, worse, invasive and lame? It’s pretty similar to any other piece of branded content – have a reason for being there, be sure to be interesting, and keep the branding to a minimum. It also doesn’t hurt to include adorable puppies, where appropriate.

Click on the picture to see how Target used this fun listicle to promote it’s doggy care products.

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