Happy Halloween!

Here’s a fun treat for you this morning – this Crest branded video has been making the rounds the past week or so and it’s pretty fantastic. Here are some key take-aways from its success:

*Real-time marketing/topical feel
*Natural tie back to the brand/product…
*…but not overly branded
*Authenticity/doesn’t feel rehearsed or overly produced
*Children are adorable

Enjoy!

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