By now you all have likely seen one of 70 short clips coming from Anchorman 2 in conjunction with Dodge – they are hilarious examples of the synergy of branding and entertainment. In fact, pretty much everyone has been loving the lead up to the movie’s premeir December 20th. And today brings us an article from Ad Week on the comedy’s innovative approach to its advertising, ad partnerships, and use of the digital space and its culture.
From director Adam Mckay, ““I barely knew what a meme or GIF was when we started the campaign. But those terms started coming out and I would be like, ‘You mean a good joke?’ To me, those are just new words for premises, tropes or riffs. The only big difference to me is the riff is now often going on a loop.”
Pretty cool perspective on the tools many brands have been utilizing for some time now. Click that sexy mustaches to read more.