Photo submission contests on Twitter and Instagram are nothing new. And Sponsored Buzzfeed listacles are practically ancient, as far as the internet goes. But the two of these together – this is something we hadn’t seen until Jack Daniel’s entered the picture.
Jack Daniel’s recently used a sponsored holiday-focused Buzzfeed Listacle to promote their new holiday contest #ItsTheThoughtThatCounts, where users showcase some not-so-hot gifts they’ve received. Clicking through drives to the Jack Daniel’s site, where users have the opportunity to upload a photo directly or hashtag a photo on Instagram or Twitter. All submissions are aggregating on the Buzzfeed listacle.
What we appreciate is how the brand uses all of these platforms – Buzzfeed, Twitter, Instagram, their website – to create a seamless brand experience. Click the photo above to check it out yourself.