COMPANY ROLLS OUT APPLES IBEACON TO GROCERY STORES

urlThis might very well be the end of “coupon-clipping” as we know it. With the embrace of Apple’s iBeacon technology, all the deals, reminders and rewards available in stores will be automatically pushed to your phone.

“As of today, Safeway and Giant Eagle stores in Cleveland, San Francisco, and Seattle will be outfitted with iBeacons that use inMarket’s Mobile to Mortar platform to push notifications to customers who have downloaded the company’s apps. The apps — such as CheckPoints and List Ease — will receive notifications from the beacons from a set distance. Those notifications can inform the customer of helpful information: an in-store deal on a planned purchase, for example, or a valid coupon for something on a user’s wish list.”

Thousands more are set to roll out in coming weeks, with, eventually, gazillions slated before the end of 2014.

You cannot escape.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s