It is oddly satisfying to watch this ad cross-over – not unlike seeing your favorite TV characters collide. Like that time the Teenage Mutant Ninja Turtles met the Power Rangers. Anyone?
In case you were wondering how something like this works, M&M’s agency (BBDO New York) led the creative, working with Geico’s (The Martin Agency). And the whole thing comes complete with a social campaign on Facebook and Twitter. Neat stuff!