Branded Content Is No “Trick”

buzzfeed-native-advertisingThis recent article about Buzzfeed’s revenue model and seamless branded content integration openly wonders if those sponsored listicles are nothing more than a “trick”. A commercial wolf in editorial clothing. But if a piece of branded content is transparently branded while also offering true entertainment value to the reader/consumer…where’s the trick in that? Let us know what you think in the comments.