Inside Yik Yak, an anonymous sharing app sweeping through colleges

YikYak1Brooks Buffington is well aware that his improbable name could just as easily belong to a professional wrestler, adult film star or scion from the northeastern U.S. And while he fits none of those descriptions, he does square with the “brogrammer” archetype. Buffington and his former Furman University fraternity brother Tyler Droll are the co-founders — and COO and CEO, respectively — of Yik Yak, the social media app that has swept across college campuses across the country. Read full article here.