App Usage Grew 76% in 2014

2014-sessions-growth-vf

Not surprising, considering mobile now exceeds desktop in Internet usage (and has for a while now). Obviously this has huge implications for ecommerce alone, but in 2015 it would be smart for most (if not all) brands to focus energy on mobile and app advertising. Click here for full article, and here for how some brands kill it in the app game.