An Uber investor since 2013, Google is now reportedly experimenting with its own ride-sharing app similar to Uber – but with self-driving cars. This is understandably getting some attention…and ticking off Uber execs. Now Uber is investing in map and self-driving technology. Some say it’s a bit too-little-too-late for Uber to be exploring technologies that Google is known for. Others are saying Google became a key investor in Uber to simply poach ride-sharing knowledge. However, I think we can all agree that these business frenemies have launched one of the most irritating of buzz words in recent years – “co-opetition.” Click here for the New York Times article.