Six Tips on Talking to the Post Generation: How the under-14 crowd views media and content

voice-postgen-01-2015Young consumers don’t hate advertising. They hate being bored. And with the ubiquity of their favorite content, they don’t have to be. What should you do? Break the :30, disrupt the display unit and recognize you’re going head-to-head with what’s on everywhere else. What this means is you have the same chance of capturing an audience—and achieving subsequent virality—as does “programming” anywhere. You also have a greater chance of being ignored entirely, but nobody said advertising superstardom is supposed to be easy. Read full article here