Would You Swipe Right For Tinder Plus?

In case you missed it, Tinder Plus was unveiled today. In addition to its new features, the app is making headlines with its pricing model, which varies based on your demo and geo. We’ll see if paying for your age/sex/location make people feel judged…

In a time when the next dating app always seems to be right around the corner, it’s an interesting move that Tinder is beginning to build out more complex capabilities and charge consumers for it. Our theory? Dating apps usually attract an interesting/early adopter crowd at the start, followed by thousands of creeps as the app grows in popularity. Perhaps this is Tinder’s solution to both monitization and weeding out the creeps.  Click here for the full details.