It’s Not TV, It’s “HBO Now”

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HBO recently announced plans to launch HBO Now, a Netflix-style service that streams HBO programming for a price, regardless of whether or not you’re an old fashioned HBO subcriber. Current HBO subscribers already enjoy a taste of this if they use HBO Go, a similar service that comes with channel subscription. This has been a long time coming and HBO is smart to be nimble and adaptable in it’s offerings in order to keep up with the changing content consumption landscape. But for now this is an exclusive deal with Apple, so those without Apple products won’t be able to get the service for some time – so they are advised to continue stealing their parents HBO Go passwords (your parents don’t know how to use it anyway).

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