Real-Time Perverts and Trolls Pose Challenges for Periscope Marketers via Adweek

periscope-illo-hed-2015Brands like Red Bull and Mountain Dew began using Periscope immediately after the real-time mobile video streaming app was released on March 26. We’ve already addressed the possible legal pitfalls that businesses could encounter, but what about the potential marketing problems afoot?

Specifically, what about a brand’s video stream getting mucked up by sexual or offensive comments from random users? Cosmopolitan.com sex editor Emma Barker reported that the app quickly became filled with men taking advantage of anonymity to sexually harass women. Corporate entities and their on-camera spokespeople could face similar harassment, as well. Read full article here.