US Digital Ad Spend Hits New $49.5 Billion High In 2014; Mobile & Social See Greatest Growth

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In news that should surprise exactly no one, digital ad spend set a new record in 2014, rising to nearly $50 billion in the US, with the biggest overall spend in search and the greatest growth seen in mobile and social. Considering digital advertising is increasingly economically efficient and expertly targeted, it’s kind of a no brainer to see this large a shift in industry spend. Click here for more facts and figures and no duhs.