Infographic: How Becoming a Mom Changes Millennials’ Buying and Media Habits

BabyCenter teamed up with the Interactive Advertising Bureau to poll mostly first-time, millennial moms on how motherhood changed the way they thought about brands and used media. It included the findings in its 2015 State of Modern Motherhood report.

“Year over year, figures clearly show U.S. millennial moms are spending more time with media overall, due to mobile,” the study notes. Full article here.millenial-moms-01-2015