Facebook Will Probably Let Advertisers Contact You On WhatsApp

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So what is Facebook doing with WhatsApp, the messaging app it acquired over a year ago? Well, once the app’s users reach 1 billion (which could be as soon as the end of the year), they could be monitizing by adding a business-to-consumer messaging service. Jury’s out on how this will work (I’m assuming it’ll be an opt-in feature, following the Kik model) or how consumers will react but one thing is for sure – Minority Report was the best predictor of future technology of any film in history and one day there will be precogs.