Is Your Obsession With Targeting Millennials Hurting Your Brand?

060915_brandshare_merkle_cr-matthew-hollisterMarketers are obsessed with millennials, and understandably so. Yet advertisers should be careful about chasing this demographic at the expense of other groups and opportunities.

What may come as a surprise, and what many advertisers are missing, is just how much can be gained from baby boomers. Yes, as anyone on social media can attest, the 50-plus crowd isn’t just active online—they are enthusiastic adopters, not to mention avid digital consumers. According to Forbes, they spend $7 billion online each year.

Keep in mind this article is a bit biased but interesting nonetheless…(read here)

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