Google is now officially taking on Twitch. As rumored, the company today announced YouTube Gaming, an app and dedicated website designed to be a home for all its gaming video both live-streamed and on demand. YouTube Gaming will launch this summer starting in the US and UK.
Google is positioning YouTube Gaming as a separate experience from the rest of YouTube; according to the announcement post, “you can search with confidence, knowing that typing ‘call’ will show you ‘Call of Duty’ and not ‘Call Me Maybe'” (for the record, I’m seeing three Call of Duty suggestions ahead of “Call Me Maybe”). More than 25,000 games will reportedly have their own landing pages for related videos in addition to channels from game companies and YouTube content creators. It doesn’t seem to be, however, an altogether separate platform — all the videos we’re seeing today exist on YouTube proper as well.
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