Televisions Are No Longer the Screen of Choice for Kids

kids-on-ipadA new study that examines media consumption among the footie-pajama set may provide a clue to the root cause of an ongoing ratings drought wreaking havoc on kids’ cable ratings.

According to a research report from Miner & Co. Studio, televisions are no longer the screen of choice for kids who have ready access to tablets and smartphones. More than half (57%) of parents surveyed said their children now prefer to watch video on a handheld device rather than on TV.

Mobile devices are so popular with kids that nearly half of the 800 parents quizzed by Miner & Co. reported that they confiscate their kids’ tablets when they act up and make them watch TV instead, thereby fostering a sort of Pavlovian response that equates TV with punishment. (That these parents simply don’t restrict their kids’ access to video altogether when they misbehave suggests that they’re raising a generation of spoiled content junkies, but that’s another story.)

Full article here.