These Digital Stats Show Exactly Why Google Fears Facebook Ads

adobe-digital-trends-hed-2015Facebook continues to apply pressure to Google’s ad business, showing that the social network’s boldness is paying off, according to new research from Adobe.

Adobe looked at the last three months in digital advertising, as it does at the end of every quarter, and highlighted some key shifts in the industry, including a slowdown in Pinterest’s retail momentum and Periscope’s dominance over Meerkat in video streaming. It also showed that Google’s “Mobilegeddon” affected mobile Web traffic more than expected, and Reddit, despite recent turmoil, could be a good place for retailers to focus their attention.

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