Step Aside, Creators. Brands Are Taking Over YouTube

tt-youtube-by-numbers-01-2015The digital video world will converge on Anaheim, Calif., this week for the sixth annual VidCon, a three-day extravaganza that’s grown from 1,400 YouTubers and their rabid fans, to 20,000 strong, with top-tier creators from Vine, Vimeo, Tumblr and Meerkat, just to name a few. Some of the biggest brands on the planet will also be in attendance.

It’s no wonder. While about 90 percent of video viewing is still on TV, according to Nielsen, 18- to 34-year-olds—a demographic coveted by advertisers—are increasingly cutting the cord.

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