Johnnie Walker Targets Newbie Whisky Drinkers With Technology

 From loopy virtual-reality experiments to prankvertising stunts, bars are the new hotspot for marketers to run tech-based initiatives.

Now, Johnnie Walker and agency Iris Singapore have built an interactive website and tablet app that doubles as in-bar entertainment. It’s part of the whisky brand’s “luxury mentoring” program that educates millennial consumers about the brand at high-end bars and tasting events. Read full article here.