Google took a first step toward a major shift in its social strategy Monday by separating YouTubefrom Google+. The changes were announced on both the official YouTube and Google+ blogs, with the latter putting it this way:
“In the coming months, a Google Account will be all you’ll need to share content, communicate with contacts, create a YouTube channel and more, all across Google. YouTube will be one of the first products to make this change.”
Google directly tied YouTube to Google+ in September 2013, at the time requiring users to activate Google+ for their Google account and using their Google+ real names in comments. Starting a new channel also required a Google+ profile.
These requirements were meant to improve comment quality on YouTube, and promote Google+ itself, but were met by resistance by many of the site’s users. YouTube announced Monday that it will de-couple the two services in the coming months, while at the same time adding further tweaks to improve comments on YouTube.
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