The Year’s 32 Best Media Plans, From Always and Nike to Oreo and Taco Bell via Adweek

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The best creative work loses all its power if it isn’t seen or experienced in the right setting or context. That’s why we at Adweek honor the media plan, arguably the most important part of the marketing process.

For more than 20 years, Adweek has run the Media Plan of the Year competition (though for many of its first years it ran in former sibling publication Mediaweek), which celebrates the best executions and communications plans created by media departments big and small for their clients.

See all of the winners/case studies here.