If Twitter Goes Beyond 140 Characters, Brands Will Follow With More Customer Service

twitter-birds-talking-hed-2015If you enjoy the back-and-forth Twitter exchanges between brands like Target or Delta and their querying customers, you’ll like what could be coming soon.

Re/code reported today that Twitter is planning to increase the maximum length of tweets beyond the current 140 characters. The microblogging site declined to comment on the report, but if it comes to fruition, the move would seem to open up the floodgates for customer service. Retailers and airlines would be able to have more complete conversations with patrons while quelling concerns, at least in theory, with fewer tweets.

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