Facebook at Work—Facebook Inc.’s enterprise social network for businesses—is set to roll out in 2016 while taking on established workflow software players like Slack and Yammer. While Facebook will not charge users for the basic level of the service, it will eventually make them pay if they want analytics, apps and customer support for the platform. Wall Street is therefore equally as interested as the tech community in whether Facebook at Work takes off next year.
Today, Weber Shandwick is the first global marketing agency to partner with the Menlo Park, Calif.-based social giant to beta test Facebook at Work. To get a glimpse into what the platform is all about, we asked Adam Clyne, head of digital for EMEA, Weber Shandwick, to explain what he’s seen so far and how he envisions his company employing it.