6 Reasons Why Amazon May Be Perfectly Situated to Open Hundreds of Stores

amazon-seattle-bookstoreSandeep Mathrani, the CEO of mall development giant General Growth Properties, got many folks’ attention on an earnings call late Tuesday afternoon, though the reason had nothing to do with his company’s financial performance. According to The Wall Street Journal, Mathrani—speaking about mall foot traffic—said, “You’ve got Amazon opening brick-and-mortar bookstores and their goal is to open, as I understand, 300 to 400.”

Adweek emailed Amazon PR but didn’t receive a reply by press time, though the e-retail giant has declined comment to other media outlets. So, we asked a few retail experts for their take on the possibility of an Amazon store chain.

“It validates that people still want a brick-and-mortar store,” said Bob Phibbs, founder of the consultancy The Retail Doctor. “And it shows you should never underestimate Amazon.”

While Amazon opened a store in Seattle last fall, it still seems counterintuitive that the brand would expand into the chain-store business on such a large scale. After all, isn’t that the space it has so thoroughly disrupted over the past two decades?

But, to the contrary, our trio of experts offered these six reasons why it would make a ton of sense if Amazon did venture big into bricks and mortar. See the reasons here.