It’s been a big week in digital marketing, thanks largely to Super Bowl 50. Here are 9 stats that caught our eye in the past several days:
#1. Mobile-social video views rival … the Super Bowl?
Gatorade ran a Super Bowl Sunday ad on Snapchat that featured tennis star Serena Williams getting virtually dunked with the sports drink. The mobile-social video garnered 100 million views by midday Monday, per Gatorade, and that figure is reasonably close to the number of U.S. viewers—119 million—who took in the Big Game on TV.