GEICO: The Fast Forward YouTube Pre-Roll Ads

The pre-roll ad wars are hotting up, and fan favorite Geico have just created a series of new pre-rolls called “Fast Forward.” It continues to play off their previous “Unskippable” campaign, with the insight that people don’t want to watch pre-roll ads on YouTube (of course!), but this time makes a much cheekier play to get you to go and watch the full length ad inside YouTube. Check them here…