Every day, Snapchat gets 100 million daily visitors. That means that more people will use the app today than the total populations of California, New York, and Texas combined.
One hundred million users is the kind of number that can seduce any marketer. But jumping onto the platform without a strategy or some boundaries is a sure-fire way to lose respect of both your audience and your marketing team.
In order to connect with viewers, drive ROI, and—let’s be honest—have some fun, your first step should be to understand the platform’s best practices. Here are four examples of brands that have mastered Snapchat.