Twitter announced a deal with the NFL today to livestream 10 of the league’s 16 Thursday Night Football games next season. The league chose Twitter over Amazon and Verizon for the digital rights to the games. A source familiar with the agreement said it was finalized this week.
The source also disclosed a few ramifications for advertisers of the Twitter-NFL agreement, and Adweek spoke with industry players to get their take. Click HERE for the five most important things we learned from the announcement.