Last year saw exceptional growth for video on Facebook. At the end of 2014 the site hosted approximately one billion video views per day. By the close of 2015, that figure had grown to over eight billion. While there’s still some debate about what qualifies as a video view (3 sec vs. 10 sec. vs. 30 secs?), the overall trajectory of Facebook video consumption his undeniable.
Video is central to Facebook’s vision for the future of the platform. In 2014 CEO Mark Zuckerberg was quoted as saying “In five years most of Facebook will be video” . Facebook will be working hard in 2016 to cement that vision, especially in the areas of live video and VR. Below are five statistics which show the importance of video on Facebook in 2016.