Step aside Instagram and Snapchat, there’s a new service quietly taking the teen social world by storm. musical.ly is the hot new place where today’s youth gather online to create, listen to, and share music-based videos with each other. The social platform launched two years ago and already boasts around 60 million users, and climbing. The Shanghai-based company is raising $100 million in funding and is currently valued at a whopping $500 million.
Whether through clothing, art, or music, up and coming generations always look for new and inventive ways to express themselves. musical.ly taps into the age old love teens have for singing into a hairbrush or playing enthusiastic air drums and kicks it up a notch.