Cracking the Code of Virality: What Makes a Video Go Viral


If you work in social media marketing, no doubt someone, at some stage, has asked you to make something “go viral”.

“We’re going to create a viral video to get the word out.”

This is literally something that I’ve heard noted in an outline briefing, people building a plan around making something that’ll get shared thousands of times as a concrete idea, a key pillar of their process.

And definitely, if you can do that, more power to you, go make something “go viral” – the benefits, as we’ve seen from Chewbacca Mom recently, can be massive.

Read full article here. 

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