What Exactly is Musical.ly?

Screen Shot 2016-08-22 at 8.30.46 AM.pngIf you’ve stumbled across a roughly cut video of a teenager lip syncing to Justin Bieber, chances are it was made on Musical.ly.

Generation Z’s app du jour, which started life in 2014 as an education platform, claims to have over 90 million users sharing song clips daily.

Since hitting the top spot on the U.S. App Store last July, the breakout app has seen huge traction across Europe, Canada and Australia. It has even spawned its own roster of celebrities, who rack up millions of views and likes each day.

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