9 Digital Marketing Stats From the Past Week That You Need to See

snapchat-vertical-video-hed-2016.pngIt was an unusually good week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling.

The following nine stats in particular caught our eye:

1. The pumpkin spice cometh
Starbucks’ pumpkin spice lattes have become a fall tradition in Instagram marketing, and this year appears to be no different. On the mobile app, per Spredfast, there have been more than 731,000 posts tagged with #pumpkin—already, two weeks before the autumnal equinox—related to the drink and another 468,000 are labeled with #PSL. Moreover, Starbucks’ pumpkin spice lattes receive 493 percent more likes per photo than shots tagged with #Starbucks.

2. Halfway to $1 trillion
Advertising will grow to $548.2 billion globally this year, up by $23 billion or 4.4 percent compared with 2015, according to Carat, the Dentsu Aegis-owned media agency.

The growth is primarily being pushed by digital, which will jump far higher than the rest of the marketplace, seeing a year-over-year lift of nearly 16 percent, per Carat’s forecast. The agency, which looked at 59 markets across continents, also predicted that digital advertising will see a year-over-year boost of 14 percent in 2017.

Ge the rest of the list HERE