12 Bite-Size Digital Marketing Stats That Intrigued This Week

With Labor Day in the rearview mirror and the holidays on the branding-world horizon, digital marketing is getting back into full swing after a hot, long summer. Here are a dozen stats that got our attention this week:

1. Livestream sizzles
Wendy’s Periscope campaign on Sept. 1 promoting the Baconator sandwich reached 300,000 viewers, according to Twitter. The brand worked with Twitter-owned influencer platform Niche and digital creator Cody Johns to livestream an offline event in Chicago. screen-shot-2016-09-19-at-8-40-17-am

Get the full list HERE.