With Labor Day in the rearview mirror and the holidays on the branding-world horizon, digital marketing is getting back into full swing after a hot, long summer. Here are a dozen stats that got our attention this week:
1. Livestream sizzles
Wendy’s Periscope campaign on Sept. 1 promoting the Baconator sandwich reached 300,000 viewers, according to Twitter. The brand worked with Twitter-owned influencer platform Niche and digital creator Cody Johns to livestream an offline event in Chicago.