This just in: Fandango is working on an “interface designed for Snapchat,” according to The Timesreport.
A Fandango interface designed for Snapchat (again, allowing users to buy tickets without toggling between apps or leaving the platform) is on the way. “This is about Fandango appearing in these environments in an organic, natural way — the way people communicate with each other now, the way they actually discover, plan and buy,” Mr. Yanover said.
While light on specifics, the plan appears to be more far reaching than Fandango’s previous collaboration with Snapchat. In May, 20th Century Fox ran an ad for X-Men: Apocalypse that allowed users to buy tickets for the movie via Fandango from the ad. But that effort was limited to just a few days.
When reached for comment, a Snapchat spokesperson declined to offer further information on future plans but noted the company had previously partnered with Fandango.
For Snapchat, a wider partnership would signal that it’s ramping up its e-commerce ads, if not moving toward e-commerce itself. One board member has already said the app is moving toward its own shopping experience. Efforts like these will be key if Snapchat hopes to meet its aggressive revenue goals and — eventually — go public.