The blue bird may finally find a new home.
Twitter has received interest in a potential purchase, CNBC reported via anonymous sources Friday, which could lead to a bid in the near future. News of the report sent Twitter shares climbing by 21 percent in early morning trading on the New York Stock Exchange.
Interested buyers include Google, Salesforce and other technology companies, according to CNBC.
The news follows a company board meeting earlier this month when Twitter directors reportedly mulled a sale as well as cost-cutting measures, Recode reported.
It’s been a tumultuous year for a Twitter, with the stock falling by 30 percent. Investors point to stagnant user growth and shrinking advertising growth. In fact, one shareholder filed a lawsuit against Twitter last week, claiming that the company misled investors on its growth metrics, Bloomberg reported.
Twitter has attempted to reinvigorate the service since Twitter cofounder and product visionary Jack Dorsey retook the helm as CEO last October. Dorsey’s first push was Moments, an editorially curated feed of tweets and videos.
Recently, the company has been building out its capabilities in live-streaming video. Twitter has inked deals with several networks to host streams and create exclusive shows.
Just last night, Twitter streamed its second Thursday night football game. The first game attracted 2.1 million unique viewers, paling in comparison to television, but decent for a new effort by the struggling company. Twitter will also stream the general election debates.
The stock surge provides a good indicator that a sale could be beneficial for the company. Rumors of a potential sale are common for Twitter, especially by Google. Other analyst say that a private equity firm would make more sense, allowing the company to innovate and grow under less scrutiny.
Twitter and Google did not immediately respond to request for comment from Mashable.
Salesforce declined to comment on rumors.