Marketers are already jumping into Carmel, the new virtual reality web browser that Facebook showed off at its Oculus Connect conference on Thursday.
Ford has developed VR and 360-degree video stories that take viewers inside world-famous races. That fits the style of storytelling that many brands have latched onto to enter VR.
“Brands are definitely thinking of virtual reality and augmented reality,” said Noah Mallin, head of social at MEC North America. “Mark Zuckerberg has made it really clear this is a priority for Facebook. So if it is for Facebook, we have to take it seriously.”
Facebook has been doing yearly Oculus events ever since it bought the virtual reality headset in 2014 for $2 billion, calling it the platform of the future. It finally went on sale this year for $600.
At the Oculus event, Facebook CEO Mark Zuckerberg presented some of the new software for the device, including the virtual reality web browser, which means developers and brands can build sites, not just apps that require downloading.