Given the amount of people using Snapchat every day – particularly Millennials – brands from all industries are considering how they can utilize the platform to capitalize on that reach.
Would you like to incorporate Snapchat into your marketing plan but are unsure on exactly how to do it?
Here are eight great ways you can use Snapchat to breathe new life into your account.
1. Conduct interviews via Snaps
Take the time to get the lighting and sound right. Make sure you have your “Snaps” set for 10 seconds. You’ll probably need the interviewee to sit close to you or even speak directly into the microphone of the device you’re using.
In the opening Snap, introduce the person you’re interviewing. Each question should be a Snap of its own – put the question on the screen in text format. Whenever the interviewee is answering a question, they should be the one onscreen. You can add stickers and other things to your Snaps that reflect the question or answer and show off your personality, or that of the interviewee.
At the end of the interview, do a quick Snap of your own to thank the interviewee and share their Snapcode. You can use the interview as a promotional link to a longer interview on your blog, website or YouTube by snapping a call-to-action like “Come visit us on our blog or YouTube channel for more information.” Don’t forget to share the link.